Physicians look into the future at their relationship with medical ...

Will there be a place for a relationship between surgeons with medical device companies in the future? It?s an interesting question that was posed to orthopedic and spine surgeons. Their responses were insightful?? and certainly?generalizable to other medical device markets. The one point of view consistently expressed has to do with innovation ? the relationship is important for innovation and new medical device development. Take a read ?

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For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. Janet has followed two different, yet complimentary paths. First, as a B-School Professor she taught marketing, sales, and business strategy courses. She also managed a consulting practice focusing on sales productivity and marketing ? working with a variety of clients ranging from Xerox to IBM. She translated those experiences into a book ? ?Parlez-Vous Business? ? that helps sales people develop the business savvy to sell successfully. Since co-founding Sales Momentum? in 2000 with Richard Dr. Spirer received her Ph.D. from The Ohio State University, an M.P.A. from The University of Texas at Austin, and a B.A. in Economics from Brooklyn College. She holds the appointment of Professor Emeritus at Marymount University.

Source: http://salestrainingconnection.com/2011/08/03/physicians-look-into-the-future-at-their-relationship-with-medical-device-companies/

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